The Protocols.
Actionable algorithms. No fluff. Step-by-step guides to validating, building, and selling your B2B startup.
I. Validation Protocols (VAL)
The Idea Kill Switch
How to validate or kill a B2B idea in 48 hours.
MVP Scope Reduction
Cut 80% of your roadmap. Build only what matters.
Pre-Sale Landing Page
Validate willingness to pay before writing code.
Concierge Service
Simulate software manually to get your first customer.
Mom Test Interview
How to talk to customers without them lying to you.
First 100 Leads
Build a sniper list of 100 prospects for free.
Market Gap Analysis
Find the 1-star reviews that reveal your opportunity.
Early-Stage Pricing
A logic tree to set your first price based on value.
Beta Invite Outreach
The cold email template that gets 30% replies.
No-Code Stack (V1)
The 3-tool stack to build your MVP for under $50/mo.
II. Sales Protocols (SAL)
The Spear Cold Email
The 3-sentence template that gets 15-30% reply rates.
LinkedIn Social Nudge
Psychological warfare to get 40% reply rates without being spammy.
The Diagnosis Protocol
A medical framework to disqualify bad fits before the demo.
The 15-Minute Demo
Show the 'Magic Trick' in the first 3 minutes. Stop the Harbor Tour.
The Objection Judo
The 'Negative Reverse' framework to turn 'No' into 'Yes'.
The Zombie Resurrection
A 7-touch sequence to recover ghosted leads using loss aversion.
The Contract Closing
Closing is Project Management. Use Mutual Action Plans to stop slippage.
The 'Loop' Referral
Viral mechanics to turn customers into your sales team. Viral Coefficient > 1.
The Deal Autopsy
You don't learn from winning. Use 'The 5 Whys' to dissect every loss.
The Legacy Pricing Update
How to raise prices on existing customers without a revolt. The 'Value Bridge'.