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Exeluma — AI Powered Execution Systems

Our work

Show the work. Not the hype.

Real projects first: clients who gave us permission, and businesses we own and run on these same systems. Below them, labeled demonstrations with placeholder data.

Real work

Built for clients. Run in our own businesses.

We trust these systems because we depend on them ourselves. Every project says plainly whether it’s a client or a business we own.

  • Client

    Cabecitas Limpias®

    Local service business · Mexico

    A family lice-treatment service with 17+ years in business, now booking through a site built to be found on Google and in AI answers.

    • Website design and development
    • SEO
    • AEO (answer-engine optimization)
    • Google and ChatGPT ad campaign optimization
    cabecitaslimpias.com
  • Our own business

    Instituto Cardan

    Digital arts and engineering school

    Our own school runs on the same systems we sell: the website, search visibility, and an integrated CRM from inquiry to enrollment.

    • Website development
    • SEO
    • Integrated CRM system

    Ranked #1 on Google for “ingeniería en audio y producción musical en línea” (October 2026).

    institutocardan.com
  • Client

    McCarthy’s Irish Pub

    Restaurant

    A working restaurant running on management software we built for it, plus the website guests see first.

    • Complete restaurant management software
    • Website

    Cut their costs to 25% of what they used to pay.

    mccarthys.info

Demonstrations

What a system looks like, step by step.

Demonstration · illustrative dataNo client results claimed
Demo 01Demonstration

Lead-to-appointment system

For a field-service business

Inquiries arrive by phone, email, and the website. Nobody clearly owns follow-up, and the owner has no weekly view of open opportunities.

What gets built

  • Single intake into a CRM
  • Owner assignment rules
  • Reviewed follow-up templates + reminders
  • Booking → estimate job
  • Weekly owner dashboard
  1. Inquiry
  2. Assigned lead
  3. Follow-up
  4. Appointment
  5. Estimate
  6. Dashboard
Demonstration

Step 01 / 05

Website form, phone and email inquiries land in one place.

New inquiry

Website form
CustomerSample Customer
RequestWater heater replacement
LocationService area · Zone 2
ReceivedTue 9:42 AM
› inquiry.created source=website_form

Illustrative example with placeholder data — not a claim about a specific client or results.

Demo 02Demonstration

First-offer launch system

For a founder with a service idea

Months of preparation—name, logo, tools—but no offer in front of a buyer and no way to accept payment.

What gets built

  • One-customer, one-offer definition
  • Focused offer page
  • Outreach list, script, and tracker
  • Test-mode checkout
  • Onboarding checklist
  1. Offer
  2. Page
  3. Outreach
  4. Checkout
  5. Onboarding
Demonstration

Step 01 / 05

One customer, one problem, one clear result and price logic.

Offer one-pager

Draft v2
ForIndependent studio owners
ProblemNo-shows and empty slots
ResultA booking + reminder setup
Next stepBook a 20-min fit call
› offer.defined audience=1 result=1

Illustrative example with placeholder data — not a claim about a specific client or results.

Demo 03Demonstration

Quote-to-payment workflow + owner view

For a small professional-services team

Quotes live in documents, approvals happen by email, and nobody chases unpaid invoices until month end.

What gets built

  • Quote template + approval step
  • Payment link on acceptance
  • Automatic reminder sequence
  • Collections + pipeline dashboard
  1. Quote
  2. Approve
  3. Pay
  4. Follow up
  5. Report
Each quote moves through a visible status with an owner.
The owner sees what’s open, approved, and outstanding—weekly.

Schematic sketches with no real data — not screenshots of a client system.

Your system next

Want one of these built around your business?

Tell us what you’re dealing with. We’ll tell you honestly which piece would help first.